Shoppers Go Green ‘To Impress Neighbours, Not to Save the Planet’

BUY FIND SAVE MAKE PERSON ETHICAL COMFORT SAY STUDY SOCIAL TYPE PURCHASE EVEN LEO

   Shoppers are hypocritical about ___ environmentally friendly goods, according ___ a report which has ___ consumers are more concerned ___ impressing the neighbours than ___ the planet.

   While consumers ___ more likely to ‘go ___’ on the high street ___ they can be seen ___ altruistic choices, the privacy ___ online shopping brings out ___ entirely different behaviour.

When ___ are not being watched ___ their peers they are ___ willing to shun the ___ products in favour of ___ and convenience, the report ___.

   The habit has been ___ by Vladas Griskevicius, of ___ University of Minnesota, who ___ ecofriendly shopping decisions are ___ always motivated by a ___ concern. He discovered that ___ were more likely to ___ energy efficient light bulbs ___ the shops, but tended ___ opt for the old-fashioned ___ online. The same trend ___ also found when people ___ white goods, electronics and ___ domestic cleaning products over ___ internet.

   Mr Griskevicius picks out ___ Toyota Prius car as ___ prime example. Celebrities including ___ Di Caprio and Cameron Diaz have been photographed behind the wheel of a Prius, despite being well able to afford a more powerful and expensive car, sending the message that they are concerned for the environment. ‘When you publicly display your environmentally friendly nature, you send the signal that you care,’ said the report. The study also showed that people were often more willing to buy green products when they were the most expensive option, because it showed they could afford to be caring.

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Have fun....and take care! 255 JUN-B-2010