Zara

CHAIN DESIGN SELL SAY V NECK STORE ORTEGA WEALTHY ELABORATE YEAR CUSTOMISE HOUR 24

   Zara, the popular clothing ___, is known for stylish ___, many resembling those of ___ big-name Italian fashion houses, ___ at moderate prices. Yet ___ it finds that customers ___ coming in asking for, ___, a rounded neck on ___ vest rather than the ___-neck on display, a ___ version with the rounded ___ can be in the ___ within about 10 days. ___ Jennifer Lopez appears in ___ beautiful new item, Zara ___ get a version of ___ into its stores in ___ matter of weeks, not ___.

   To do that, Amancio ___ Gaona - the company’s chairman ___ one of the world’s ___ people -, built up an ___ distribution structure over the ___. Zara’s huge warehouse features ___ sorting machines that can ___ handle 40,000 items an ___. Trucks deliver goods to ___ stores that are within ___ hours’ driving time; stores farther away are supplied by air.

   Yet for all its technical expertise, quick delivery has its limits. Zara has just 10 stores in the United States, six of them in New York. To expand there, it may need to duplicate its manufacturing and distribution system in North America, perhaps in Mexico.

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Have fun....and take care! 194 SEP-2005