PURCHASE SHOPPER TRY BUY STRATEGY PERSON HELP MIND POPULAR MARKETER WANT PRODUCT USE
Millions of items are ___ online every day. As ___ result, companies must look ___ ways to attract Internet ___. Interestingly, marketing professionals are ___ to persuade people to ___ products online by using ___ that were used in ___ past in shops. When ___ are uncertain about something, ___ often look at what ___ people are doing to ___ them make up their ___. By showing the most ___ items on their site, ___ show shoppers what other ___ are buying. They can ___ publish customer reviews, in ___ attempt to influence potential ___. In addition, people usually ___ what they can’t have. ___ they think that a ___ is only available for ___ limited time, they are ___ likely to purchase it. ___ this reason, online marketers ___ slogans like “For one ___ only” or “While stocks last!”
People who work in marketing claim that if a person is already committed to buying one product, it will be easier to convince him to purchase something else as well. This is also true online. For this reason, websites often display related items near each other, like they do in shops. This makes it quicker and easier to sell more items. It’s also important for companies to make shoppers feel that they aren’t taking a risk by purchasing a product. Many online shopping sites promise shoppers that they will refund money if they aren’t satisfied with any of their products. Finally, it’s clear that people feel much more confident about purchasing a product when they have actually seen it. Pictures and videos on Internet shopping sites make this possible. Although these strategies may be useful, it’s important to remember that successful companies need good products. Some things never change, even in the digital age!
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